Samara Keller is a Swiss-Brazilian type designer currently based between Berlin and Zurich. She holds a BA in Visual Communication from Zurich and an MA from TypeMedia. Samara is a lecturer in Type Design, Typography, and Motion Design, and her work spans custom typefaces, logotypes, and type engineering.

Outside of type design, she collects vintage neon letter signs, Swatch wristwatches (currently at 42 pieces), creates Pokémon-inspired ceramics or watches South Park.

Lectures & Teaching

Since 2024
Courselecturer Motion Design mit After Effects,
Schule für Gestaltung Zürich, Switzerland

10/2025
Skill Workshop: Ligatures
Weltformat Graphic Design Festival, Luzern, Switzerland

01/2025
Module Assistance Motion Design
Visual Communication Zurich University of the Arts, Switzerland

05/2024
Talk
AGI, Switzerland

10/2024
Daycourse: Indesign Advanced
HKB Switzerland

Since 2022
Mentor Alphabettes
The Alphabettes Mentorship Program

05/2022
Talk Variable Fonts
Tag der Schrift 2022, Switzerland

05/2020
Lecture and mentoring
KISDTypeCourse, Germany

05/2020 – Talk
KDLounge, Germany

Selected Clients

  • BAK, Federal Office of Culture Switzerland
  • Bayerische Staatsoper
  • Bureau Borsche
  • Charlotte Rohde
  • ETH
  • HAL Typefaces
  • iA (Information Architects)
  • Julia Born
  • Lineto
  • Löwenbräu
  • MAKE UP FOR EVER
  • MoMA PS1
  • Nike
  • Red Bull, Red Bull Music Academy
  • Studio Célems Piontek
  • Tightype
  • ZHdK (Zurich University of the Arts)

Selected Press